There has been a lot of comment on this shoe from Airia who they claim is the ‘biomechanically’ perfect running shoe Is it?
There was a detailed analysis of the claims by Run Research Junkie in two blog posts:
The new ‘biomechanically perfect’ running shoe from Airia?
Another look at the performance claims by the Airia One running shoe; a theoretical context
I also notice that there is a PodiaPaedia entry on the shoe as well as the above video at Podiatry TV.
The shoe looks interesting and certainly has some possible clinical applications, but I do not think that it will be for everyone.